Overstat, a web analytics software company and longtime SocioFabrica client, was acquired by Tealeaf and needed to seamlessly integrate their features into an existing product. This required a revamped user interface to support the existing product’s features, adapting the look and feel of the interface to match Tealeaf’s style and colors, and integrating the Overstat intellectual property into Tealeaf’s codebase.
SocioFabrica’s user experience and user interface design and development facilitated a seamless integration of Overstat’s existing features into Tealeaf’s architecture. The interface was redesigned to match Tealeaf’s brand colors and a visual style guide was produced to standardize and scale implementation. The architectural and interface modifications improved usability and scalability, greatly enhancing Tealeaf’s suite of products. These improvements elevated Tealeaf’s reputation within the analytics software industry and attracted the attention of larger companies like IBM. Shortly after the integration, IBM acquired Tealeaf. During the acquisition, Tealeaf worked with SocioFabrica to rebrand and integrate the application into IBM’s Analytics Suite.