The 2018 Hermes Creative Awards have bestowed on SocioFabrica their highest honor, a platinum award, for the Alto packaging and campaign concept we designed for Nespresso. The Hermes Creative Awards is an international competition for creative professionals involved in the concept and design of marketing and communication programs. Our work launched the luxe coffee brand’s new pour size and variety assortment, driving sellouts across every channel.
This project saw the team embrace a “less is more” approach, using icons, pictographs and minimal copy to convey the assortment’s contents. “Alto was one of 2017’s most exciting projects, illustrating how our team uses strategy and design to solve businesses’ and users’ problems,” notes Sylvia Vaquer, SocioFabrica’s Co-Founder and Chief Creative Officer. The concept and creative for Nespresso’s 2017 Fall integrated campaign also received a gold Hermes Creative award. Receiving two top tier awards is a testament to SocioFabrica’s track record of results and success we get for our clients.