Our fresh take on Fall for Nespresso’s integrated campaign won a platinum AVA Digital Award. The international competition recognizes excellence by creative professionals in digital creativity, strategy and branding. The Fall campaign marked one of the first times Nespresso used lifestyle imagery to showcase their range of luxury coffee and espresso offerings. We were responsible for concepting and designing the campaign, doing everything from styling the photoshoot to producing web-ready banners.
Keyvan Hajiani, SocioFabrica’s Co-Founder and Chief Marketing Officer, credited the win to the client’s desire to try something new. “We’re thrilled Nespresso entrusted us with finding new ways to connect them with consumers through such a prominent campaign. We can’t thank the client enough for letting us explore dynamic ways of telling their story.”