This project saw the team embrace a “less is more” approach, using icons, pictographs and minimal copy to convey the assortment’s contents. “Alto was one of 2017’s most exciting projects, illustrating how our team uses strategy and design to solve businesses’ and users’ problems,” notes Sylvia Vaquer, SocioFabrica’s Co-Founder and Chief Creative Officer. The concept and creative for Nespresso’s 2017 Fall integrated campaign also received a gold Hermes Creative award. Receiving two top tier awards is a testament to SocioFabrica’s track record of results and success we get for our clients.
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