At the beginning of this year, the SoFab team put years of knowledge to the test and received Professional Certification from IBM Watson Campaign Automation. Formerly known as Silverpop, IBM’s top-rated email marketing software handles segmentation, triggered emails, throttled delivery, and A/B tests, along with SMS, transactional messages, web tracking, database scoring, and more. We’ve been heavy users of Silverpop/WCA over the years and were thrilled to get formal recognition of our expertise.
Badges? We got ‘em! Check out the details below. If you’re looking to work with a certified IBM Watson Campaign Automation Professional, you’ve come to the right place. We love big blue!
IBM Watson Campaign Automation-Professional
The Professional Badge is the highest level of the IBM Watson Campaign Automation Badge Program, building on all other badge levels and including more advanced features and functionality in IBM Watson Campaign Automation/IBM Marketing Cloud. We’ve been certified to work with the following product features: Programs, Contact Scoring, Transact, API, SMS, Mobile App Messages, and Web Tracking.
IBM Watson Campaign Automation – Professional
This badge signifies the highest level of IBM Watson Campaign Automation (WCA) aptitude in integration knowledge associated with external CRM solutions, Emerging Applications, IBM Applications and mastery of Automation Programs, Contact Scoring, Web Tracking, SMS, Mobile Applications, API, and Transact XML/SMTP. To earn this badge we demonstrated the ability to articulate terminology, concepts, principles, and needs for WCA at all skill levels.
IBM Watson Campaign Automation – Integration
The Integration Badge shows that we have mastered the integration of other systems—CRM systems, Emerging Applications, and other IBM applications—with IBM Watson Campaign Automation/IBM Marketing Cloud.
IBM Watson Campaign Automation – Intermediate
The Intermediate Badge builds on the Fundamentals Badge and includes mastering the intermediate level features and functionality in IBM Watson Campaign Automation/IBM Marketing Cloud. We’re certified to work with features that go beyond the basics in IBM Watson Campaign Automation/IBM Marketing Cloud including: Relational Tables, Dynamic Content, A/B Testing, Automated Messages, Web Forms, and more.
IBM Watson Campaign Automation – Fundamentals
The Fundamentals Badge shows that we’ve mastered the foundational features and functionality found in IBM Watson Campaign Automation/IBM Marketing Cloud. We have the knowledge and skills needed to work with the important basic features in IBM Watson Campaign Automation/IBM Marketing Cloud including: Databases, Queries, Contact Lists, Mailings, Reporting, Org Admin, Landing Pages and more.
IBM Watson Campaign Automation – Technical Specialist
This badge is awarded to us for our knowledge of Databases, Queries, Contact Lists, Mailings, Reporting, Organization Administration, Landing Pages, Relational Tables, Using FTP, Dynamic Content, External Content, and A/B Testing. We can articulate terminology, concepts, principles, and needs related to WCA, and are capable of applying this knowledge in a practical manner to support applicable client scenarios.
IBM Watson Marketing – Sales Mastery v2
This badge signifies a foundational understanding of the IBM Watson Marketing solutions/offerings. We can describe the capabilities of IBM Watson Marketing and we bring value to key buyers and influencers involved in the sales process. We know the use cases for the solutions and can identify prospects and opportunities.