by Keyvan Hajiani | Nov 6, 2019 | data privacy
5 things you need to know about CCPA The world of data privacy loves acronyms—CCPA, PII, GDPR, DPIA, to name a few. If your eyes glazed over that first sentence, don’t get discouraged. We’re here to help with a primer on the data privacy law that’s rolling out in a...
by Keyvan Hajiani | Oct 22, 2019 | compliance fixings
What is the Domino’s Pizza ADA-related lawsuit? Walking around, you keep hearing snippets of conversation that include words like “pizza” and “ADA.” Is this a new diet or fitness craze? No. But why is everyone talking about website ADA-compliance so much lately? One...
by Keyvan Hajiani | Jun 11, 2019 | group sessions
Last week we spent the day with digital marketing leaders at IBM and various brands to learn about the future of Watson Campaign Automation (WCA) and shifts in the industry. IBM asked us to present email best practices to a diverse crowd of their customers and...
by Keyvan Hajiani | Jun 4, 2019 | Email Marketing Programs
1. Don’t be boring! The last thing people want is to swat away a long and pointless email that has nothing to do with them. When you craft your message, tailor specific information to the consumer preferences you’ve gathered about the subscriber. Are they always...
