Farm from a Box

Social Good Winner

Overview
Farm from a Box, an off-grid toolkit for sustainable agriculture, offers an all-in-one system that is the easiest and most efficient way to start farming up to six acres. By combining climate-smart technology with regenerative farming practices, Farm from a Box helps conserve water, improve soil quality, and increase nutrient-rich farm production. They asked SocioFabrica to create marketing materials and a redesigned website to convey the income opportunity and nutritional value of having six acres or less on which to farm.

Farm from a Box needed their website to overcome farmers’ resistance to the initial investment cost. Another hurdle was in finding the target market for their product—the toolkit was unlikely to be adopted by experienced farmers due to training requirements. Because their toolkit required end users to actually have land on which to farm, it was frequently miscategorized as a “shipping container” farm.

Strategy
We realized that information about financing options and user success stories were essential to selling the product as a toolkit that can transform lives and livelihoods. We also wanted to highlight the impact and achievements of Farm from a Box by showcasing awards, certifications, partnerships, and press—this would be another important sales driver.

The box itself is a complete solution that has everything that you need to get your farm going —except for the land. We realized it was crucial to walk interested prospects not only through existing applications and use cases, but also through each customizable component—ranging from solar panels to the irrigation system.

Solution
We built a robust area of the website with various use cases highlighting how Farm from a Box is the “Swiss Army Knife” of sustainable farming—producing commercial crops, providing communities with healthy, locally grown food, training the next generation of farmers to use clean technology and build out their vocational skills, embedding at a school for learning opportunities, being deployed in urban areas for community gardens, providing restaurants with on-site fresh food production, and allowing disaster recovery efforts to jumpstart their food production.
To inspire trust from purchasers, we prioritized a section on the homepage that highlighted prominent press mentions in The New York Times, TEDx, Smithsonian, Fast Company, SXSW, and the Global Food Innovation Summit. We also embedded the founder’s TEDx talk “How Togetherness and Technology Can Transform our World” into the site. And we highlighted Farm from a Box’s partnerships with well-known humanitarian agencies like CARE International and the United Nations World Food Programme.
Result

Our website redesign for Farm From A Box earned a coveted Shorty Award for Social Good and we were honored to be featured alongside our fellow winners in AdWeek.

Armed with a revitalized brand and new marketing materials, Farm from a Box has been gaining traction worldwide. They have won a slew of international awards while working in partnership with well-known development and humanitarian agencies. Some of those awards:

  • Award for Nourishing the Nexus of Innovation from The Global Food Innovation Summit
  • CleanTech Group’s Top 50 Global Companies to Watch
  • Nationswell/Toyota: Selected as one of the top 10 innovators in the environment
  • Seed & Chips Summit: Award for Nourishing the nexus through innovation
  • Cleantech Group’s Paris Summit #50toWatch list
  • Shorty Award for Social Good

 The newly streamlined website clearly conveys the varied ways in which Farm from a Box helps communities around the world.

Words From Our Client
“Working with SocioFabrica has been so important for our success… You know how to craft and target our brand and message so that it resonates with B2C but also on a global level with our institutional and government partners.”
– Brandi DeCarli
Founding Partner Farm from a Box
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