Since some prospects were confused whether McNevin’s services were suitable for them, we frontloaded information to make the site’s content more relevant to each prospect’s experience.
We created a library of images that showcased their finished work and helped them kickstart a blog to highlight their cleaning expertise. Existing clients rave about the quality of their services, so we interspersed client testimonials to boost their credibility and showcased the brands and high quality clients they typically work with.
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