To evoke the snug feeling of home, we recreated a cozy library (or man cave) where fathers can wind down and savor the finer things in life. We carefully mapped the various campaign touchpoints, ranging from social ads that create awareness to ecommerce site creative that converts into sales. Then we developed campaign messaging and creative accordingly. We built a detailed and intimate set, styling various photoshoots to show how the campaign came to life across its various touchpoints. We developed simple yet bold creative assets to drive product awareness and generated more elaborate images aimed to push consumers all the way through the purchase process.
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