NTT Global Threat Intelligence Report

NTT

Global Threat Intelligence Report

Overview

NTT, a global telecommunications company, tasked SocioFabrica with revamping their cybersecurity annual report in order to generate more leads.

NTT wanted to attract senior, decision-making audiences and hoped to appeal to them with brief articles that informed them about the industry and their offerings.

Strategy

We used NTT’s annual cyber threat report, a static PDF which was full of valuable content, as a starting point for the article topics and content strategy.

The content strategy called for writing insight-driven, shorter articles centered around relevant topics that mapped back to services offered by NTT

Solution

We developed a custom content management system (CMS) to streamline content creation and the workflow of a distributed workforce.

We built a responsive, magazine-like content marketing portal optimized for legibility and accessibility.

We also designed an interactive map to visualize real-time data representing global cyber attacks.

Results

The easy-to-navigate interface, relevant content to images and digestible infographics made NTT’s security data more accessible, turning the portal into a powerful online destination for the cyber security industry.

It continuously attracted new visitors who spent increasing amounts of time on the site, with a 5% conversion rate.