Global Threat Intelligence Report
NTT wanted to attract senior, decision-making audiences and hoped to appeal to them with brief articles that informed them about the industry and their offerings.
The content strategy called for writing insight-driven, shorter articles centered around relevant topics that mapped back to services offered by NTT
We built a responsive, magazine-like content marketing portal optimized for legibility and accessibility.
We also designed an interactive map to visualize real-time data representing global cyber attacks.
It continuously attracted new visitors who spent increasing amounts of time on the site, with a 5% conversion rate.
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