A Recipe for Perfection
Nespresso tasked SocioFabrica to develop a campaign that would get American coffee connoisseurs excited about Nespresso on National Coffee Day.
With so many brands celebrating National Coffee Day with a promotion, Nespresso needed a digital campaign that would stand out and drive both ecommerce and in-store purchases.
Unlike other brands celebrating this national holiday, Nespresso services the entire coffee ecosystem with their Swiss-designed machines, selectively sourced coffee and an ample array of accessories. As such, they are able to deliver an unparalleled coffee experience.
To show how Nespresso services the coffee experience from end to end, we staged and styled an on-location photo-shoot in a high-end kitchen that captured the machines, coffee and accessories, with the tagline ‘A Recipe for Perfection’ taking center stage.
Our campaign helped cultivate a whole new segment of customers. The National Coffee Day creative and messaging was so successful it became one of Nespresso’s go-to evergreen promotional assets. Success was measured from increases in in-store and online purchases.
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