They asked for our help in tackling several issues, including having a high bounce rate and low user engagement on their website, making their site and emails mobile-friendly, and increasing awareness to consumers about their constantly changing in-store merchandise.
The old site offered a sub-par browsing experience, especially for mobile users who made up the majority of visitors.
Consumers were also unaware of what was available in-store.
– Ken Caruana, EVP Ross Stores Inc.
We reconfigured the site to better educate consumers about what is available in-store with detailed department pages, and we enhanced site discovery by identifying long tail keywords and leveraging SEO best practices like image and meta tagging.
Increase in return visits: +11%
Decrease in bounce rate: +28%
Mobile traffic viewed 27% more pages.
Gold Davey, Silver Communicator, Silver Creativity Media & Interactive Design
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