Nespresso A Recipe for Perfection

Nespresso

A Recipe for Perfection

Overview

Nespresso tasked SocioFabrica to develop a campaign that would get American coffee connoisseurs excited about Nespresso on National Coffee Day.

With so many brands celebrating National Coffee Day with a promotion, Nespresso needed a digital campaign that would stand out and drive both ecommerce and in-store purchases.

Strategy

Unlike other brands celebrating this national holiday, Nespresso services the entire coffee ecosystem with their Swiss-designed machines, selectively sourced coffee and an ample array of accessories. As such, they are able to deliver an unparalleled coffee experience.

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Solution

To show how Nespresso services the coffee experience from end to end, we staged and styled an on-location photo-shoot in a high-end kitchen that captured the machines, coffee and accessories, with the tagline ‘A Recipe for Perfection’ taking center stage.

Results

Our campaign helped cultivate a whole new segment of customers. The National Coffee Day creative and messaging was so successful it became one of Nespresso’s go-to evergreen promotional assets. Success was measured from increases in in-store and online purchases.