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Silver Linings of 2020

Silver Linings of 2020

As this chaotic year winds down, we took the opportunity to look around and find a few things to appreciate that might not have happened without the pandemic. These are the SoFab silver linings— let us know what you've discovered as an unexpected upside to this year....

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How to close the digital divide

How to close the digital divide

Shrinking the gap between digital haves and have-nots   At SocioFabrica, we're interested in the intersection of technology, strategy, and creativity—particularly as it applies to social impact ventures. Covid-19 has shown us the stark contrast of the digital...

Black lives matter

Black lives matter

If you are joining any local demonstration to protest police brutality and racial injustice, we have some posters you can download and print. Or you can hang them in your window.   Black lives matter.   These three words carry so much meaning. SocioFabrica...

How to forge ahead in turbulent times

How to forge ahead in turbulent times

Like everyone else on the planet, I didn't expect to be celebrating my agency's nine year anniversary in the midst of a global pandemic. As I look back on our successes and struggles, I feel great about what we've accomplished and know that we have the strength to...

7 ways to help your community during this crisis

7 ways to help your community during this crisis

Today marks the one month anniversary of San Francisco's shelter-in-place order. We have faced unprecedented challenges, shifted our priorities, and redefined our day-to-day activities during this month. These days and months shape our future as we consider many...

How To Make Profitable SEO Keyword Decisions

How To Make Profitable SEO Keyword Decisions

Keyword research directly impacts the ROI from SEO marketing. The wrong selection of phrases will produce lower quality visits than if you had chosen your SEO keywords correctly. How does this connection work? SEO marketing must be executed within a fixed amount of...

Badass Bosses Breakfast

Badass Bosses Breakfast

Lessons learned from a room full of amazing women   We had a fabulous time at She Runs It SF’s inaugural event, Breakfast with the Best of Badass Bosses a few weeks ago. Our event was held in the breathtaking surroundings of the Presidio, where you could look out...

The creative team’s field trip to the De Young Museum

The creative team’s field trip to the De Young Museum

Soul of a Nation: Art in the Age of Black Power 1963-1983   On a sunny Friday afternoon right before the world shut down for the holidays at the end of December, the creative team took a field trip to the De Young Museum in San Francisco to check out the acclaimed...

Creative inspiration for Women’s March posters

Creative inspiration for Women’s March posters

If you are planning to join a Women’s March on January 18, we have some free posters you can download and print. I was inspired to do this project after seeing free posters made available during the 2018 Brazilian general election to encourage voters not to vote for...

A behind-the-scenes look at creating our gift guide

A behind-the-scenes look at creating our gift guide

From conception to photoshoot to layout In early December, a slight panic always hits when people start to think of what to get their friends and family for holiday gifts. We decided to do a gift guide to provide suggestions and our own wish lists and hints to pass on...

Award-winning social good campaign

Award-winning social good campaign

Our website redesign for Farm From A Box wins Shorty Award   On a blustery day in November, I was thrilled to be on stage with my co-founder, Keyvan, as we accepted a coveted Shorty Award for Social Good. We were recognized for our work to redesign the website for...

Art in ADA compliance

Art in ADA compliance

Alt-text as poetry   Who says that the world of ADA website compliance has to be a humdrum list of checkboxes adhering to the Web Content Accessibility Guidelines (WCAG)? We were excited to learn about the work that artist Shannon Finnegan is doing to make people...

The gift of giving: surf lessons, planting trees, empowering women

The gift of giving: surf lessons, planting trees, empowering women

Corporate giving, thinking beyond profits, and how we donate our time   Back in September I spent a weekend with two dozen leaders at Stanford University for a conversation on “Leveraging Technology for Social Impact.” Throughout the discussions, we recognized that...

Tips from our in-house ADA compliance expert

Tips from our in-house ADA compliance expert

When I called Matt Dempsey to interview him for this profile, I was met by a cheerful voice and a cacophony of dogs barking. He lives in upstate New York with his wife, his son, and their dog—a German Shorthaired Pointer named Fyx, short for Fiddlesticks. But the...

Alphabet soup or data privacy?

Alphabet soup or data privacy?

5 things you need to know about CCPA The world of data privacy loves acronyms—CCPA, PII, GDPR, DPIA, to name a few. If your eyes glazed over that first sentence, don’t get discouraged. We’re here to help with a primer on the data privacy law that’s rolling out in a...

Sprinkle these ADA-compliance fixings on your pizza

Sprinkle these ADA-compliance fixings on your pizza

What is the Domino’s Pizza ADA-related lawsuit? Walking around, you keep hearing snippets of conversation that include words like “pizza” and “ADA.” Is this a new diet or fitness craze? No. But why is everyone talking about website ADA-compliance so much lately? One...

Más Cartagena

Más Cartagena

Top Takeaways from Más Cartagena Last week I was thrilled to be in Colombia to speak at Más Cartagena, the Latin American Summit of communication, creativity, innovation, and marketing. The conference covered many themes— from the influence of culture and technology...

On being a designer and a business owner

On being a designer and a business owner

If you are passionate about design, how can you turn your passion into profit? Last week I tackled this question with Almitra Inocencio (partner at Definery), Andrew Graunke, (head of enterprise at Toptal), and Ramona Ortega (founder of My Money My Future and...

Outsource vs Inhouse: 5 questions to consider

Outsource vs Inhouse: 5 questions to consider

How do you know when you need more than your internal team to successfully execute your marketing strategy? Are you being asked to take on projects that extend beyond the skills and talents of your team? Are you feeling completely overwhelmed and always playing...

5 Takeaways from Cannes

5 Takeaways from Cannes

Hello from Cannes, France, where we're attending the 66th annual International Festival of Creativity at Cannes Lions 2019. It's been five days of inspiration, insights, meetings, and talks about the future of creativity. I honestly can't decide what has been more...

5 takeaways from our IBM user group sessions

5 takeaways from our IBM user group sessions

Last week we spent the day with digital marketing leaders at IBM and various brands to learn about the future of Watson Campaign Automation (WCA) and shifts in the industry. IBM asked us to present email best practices to a diverse crowd of their customers and...

10 Things to Improve Your Email Marketing Programs

10 Things to Improve Your Email Marketing Programs

1. Don't be boring! The last thing people want is to swat away a long and pointless email that has nothing to do with them. When you craft your message, tailor specific information to the consumer preferences you’ve gathered about the subscriber. Are they always...

Be confident yet humble

Be confident yet humble

On May 16th, as part of our She Leads efforts, we hosted a great conversation with Angela Guzman about finding and owning your voice at the San Francisco headquarters of WW (Weight Watchers). Angela is a design leader and entrepreneur, and the creator of Apple...

Tips for Maximizing Exposure in Gmail Promotions Tab

Tips for Maximizing Exposure in Gmail Promotions Tab

If you’re an email geek who hasn’t been completely swept up by the flurry of holiday or year-end preparations, you’ve probably heard the latest news about Gmail’s promotions tab. Litmus has a great overview of the changes, but the quick summary is that Gmail is...

Is Your Website ADA Compliant?

Is Your Website ADA Compliant?

What Businesses Need to Know About ADA Compliance Updated Oct 7, 2019: Domino's Pizza lost its web accessibility lawsuit. The U.S. Supreme Court left in place the ruling that the Domino's website must be accessible to Americans with disabilities, setting a strong...

Career Advice for Young Designers

Career Advice for Young Designers

As more organizations are embracing design, designers now have more opportunity than ever to help innovate, drive change, and strengthen business impact. Here are some ways young designers starting their careers can capitalize on this emerging opportunity. Master your...

We’re IBM Watson Certified

We’re IBM Watson Certified

At the beginning of this year, the SoFab team put years of knowledge to the test and received Professional Certification from IBM Watson Campaign Automation. Formerly known as Silverpop, IBM’s top-rated email marketing software handles segmentation, triggered emails,...

Platinum and Gold Hermes Creative Awards for Nespresso Campaigns

Platinum and Gold Hermes Creative Awards for Nespresso Campaigns

The 2018 Hermes Creative Awards have bestowed on SocioFabrica their highest honor, a platinum award, for the Alto packaging and campaign concept we designed for Nespresso. The Hermes Creative Awards is an international competition for creative professionals involved...

SocioFabrica Co-Founder and CMO Joins sfBIG’s Board

SocioFabrica Co-Founder and CMO Joins sfBIG’s Board

Sailing enthusiast and marketing veteran, Keyvan Hajiani, has been appointed to the San Francisco Bay Area Innovation Group's (sfBIG) board of directors. “sfBig has been the backbone of the Bay Area’s advertising and technology community for more than 15 years. I’m...

Shorty Awards Audience Honor for Design

Shorty Awards Audience Honor for Design

SocioFabrica is a Shorty! We are proud to announce that the packaging and campaign graphics we created for the luxury coffee brand, Nespresso, received a Shorty Awards Audience Honor for design. The 10th annual Shorty Awards recognizes the agencies, brands, and...

Platinum AVA Digital Award for Nespresso’s Fall Integrated Campaign

Platinum AVA Digital Award for Nespresso’s Fall Integrated Campaign

Our fresh take on Fall for Nespresso’s integrated campaign won a platinum AVA Digital Award.   The international competition recognizes excellence by creative professionals in digital creativity, strategy and branding. The Fall campaign marked one of the first times...

4 Powerful Tips to Boost Your Productivity

4 Powerful Tips to Boost Your Productivity

On any given day, there’s a finite amount of things we can accomplish. Whether we’re busier or just feel like it, the pressure is on to do more with less time. If daunting to-do lists are part of your everyday, check out our Chief Creative Officer’s tips to make 2018...

Sylvia Vaquer Honored With DMN 40 Under 40 Award

Sylvia Vaquer Honored With DMN 40 Under 40 Award

Each year, Digital Marketing News selects 40 marketers under 40 who have influenced their industry and wowed clients. It’s no surprise that this year, Sylvia Vaquer, SocioFabrica’s Chief Creative Officer, is among DMN’s 40 Under 40 honorees, celebrating her...

SocioFabrica Wins Davey Award For Nespresso’s Fall Integrated Campaign

SocioFabrica Wins Davey Award For Nespresso’s Fall Integrated Campaign

It feels so good to snag a Davey Award for Nespresso’s fall campaign we designed. The Davey Awards exclusively honor the finest small agencies, firms, and companies worldwide. This award is extra special because it’s one of first times Nespresso used lifestyle imagery...

Four Ways to Maintain Your Company Culture

Four Ways to Maintain Your Company Culture

Company culture is a set of shared beliefs, values and practices that attracts amazing people and amplifies their ability to do their best work. It doesn’t happen by accident. It requires planning and perseverance. Culture is critical to a company’s success, as...

Sylvia Vaquer On Being A Latina in Silicon Valley

Sylvia Vaquer On Being A Latina in Silicon Valley

Originally published @ SWAAY.com: http://swaay.com/sylvia-vaguer-on-being-a-latina-in-silicon-valley/ Female executives are few and far between in Silicon Valley. Perhaps even more so, is the lack of ethnic female representation, and for this, we have Sylvia Vaquer,...

5 Digital Marketing Trends that Combat Adblock

5 Digital Marketing Trends that Combat Adblock

Adblock vs Advertisers - Origins The rising consumption of digital media forged by the accessibility of smart devices (IoT) and social media popularity generated tremendous opportunities for companies to reach audiences in online locations through digital...

Take Pictures That Sell: 5 Tips for High-End Photoshoots

Take Pictures That Sell: 5 Tips for High-End Photoshoots

Great visuals can make or break your business. Thanks to image-driven marketing, alluring visuals have a tremendous impact on marketing reach, engagement and sales. Marketers realize the importance of producing jaw-dropping visuals in keeping consumers engaged as...

How A.I. is Revolutionizing Content Marketing

How A.I. is Revolutionizing Content Marketing

Hawking’s Theory In a setting befitting the opening scene of a sci-fi thriller at the recently opened Leverhulme Center for the Future of Intelligence at Cambridge University, Professor Stephen Hawking cautions that the future of artificial intelligence could...

Why We Give

Why We Give

At SocioFabrica, company culture is important to us and we hold corporate giving a one of our core values. With our company culture, not only do we seek to create an environment to encourage employee loyalty and happiness, but use the shared values among our employees...

SFDW ‘16 Recap: Leadership, Diversity and Design

SFDW ‘16 Recap: Leadership, Diversity and Design

In case you missed the event, you can find a recap video and summary below Last year, SocioFabrica had the pleasure of bringing five female design leaders and entrepreneurs together for a conversation on empowering other women in a male-dominated design industry for...

3 SEO Tips to Optimize Content for Google Search

3 SEO Tips to Optimize Content for Google Search

A little background SEO has always been a process where frequent updates force businesses and individual website owners to monitor the latest changes and adapt in order to rank higher in search. In the past, tracking those changes and understanding the science behind...

3 Big Ways IoT Will Affect the Future of Marketing

3 Big Ways IoT Will Affect the Future of Marketing

Internet of Things (IoT): What Are These Things? With broadband internet now widely available at a decreasing cost of connection and an array of technological devices being produced with capabilities of going online, IoT is predicted to reach anywhere from 24...

Redefining Content Marketing, part 3

Redefining Content Marketing, part 3

At the end of August, brands, content creators, and influencers descended upon Park City, UT for Digiday’s Content Marketing Summit (DCMS). For three days they shared their challenges, expertise, and proven solutions for content marketing. Attendees’ existing...

Holiday Marketing Strategy Tips

Holiday Marketing Strategy Tips

Three marketing tactics to increase holiday engagement and sales Yep, it’s that time again. The holiday season is right around the corner and most businesses are starting their frantic search for ways to increase their sales. With so many options available online for...

Creativity International Award for Outstanding Design

Creativity International Award for Outstanding Design

SocioFabrica was selected to receive Silver and Bronze awards from the 46th Creativity International Media & Interactive Design Awards for their advertising impact and the quality of design. The Creativity International Design Awards is one of the longest-running,...

Redefining Content Marketing, part 2

Redefining Content Marketing, part 2

At the end of August, brands, content creators, and influencers descended upon Park City, UT for Digiday’s Content Marketing Summit (DCMS). For three days they shared their challenges, expertise, and proven solutions for content marketing. Attendees’ existing...

Redefining Content Marketing, part 1

Redefining Content Marketing, part 1

At the end of August, brands, content creators, and influencers descended upon Park City, UT for Digiday’s Content Marketing Summit (DCMS). For three days they shared their challenges, expertise, and proven solutions for content marketing. Attendees’ existing...

3 Ways for Retailers to Rock

3 Ways for Retailers to Rock

Deep in the heart of Music City, Nashville, amid the fiddle and bass lines of the honky tonks, we gathered with an intimate group of brands at the Digiday Retail Summit to discuss the state of retail. After the three-day conference and listening to challenges that...

Sneak Peek At The All-new SFMOMA

Sneak Peek At The All-new SFMOMA

With the expanded and revamped San Francisco Museum of Modern Art gearing up to open its doors three blocks from the SoFab office, our creative team secured tickets to the preview. We were delighted by what we encountered. Here is what we have to report back: After...

Lead by Design

Lead by Design

I grew up being an optimist at heart, truly believing that long-lasting, systemic change is possible. Surely,my parents—a doctor and a civil servant—had much to do with this, as they have always put full effort into improving the conditions around them for the...

SocioFabrica Wins Six Communicator Awards

SocioFabrica Wins Six Communicator Awards

We are proud to announce that SocioFabrica won six Silver Communicator Awards honoring the best in advertising, corporate communications, public relations and identity work for print, video and interactive. Our work was selected among nearly 6,000 ad agencies,...

How Can Brands Thrive In 2016?

How Can Brands Thrive In 2016?

3 takeaways from Digiday's Brand Summit The last week of April, Digiday welcomed several of the top brands, marketers and industry experts to its Brand Summit at Key Biscayne to discuss how to build and sustain successful brands in an era when emerging technologies...

Void California Exhibit Review

Void California Exhibit Review

Last week, the SocioFabrica creative team visited the California College of Arts Wattis Gallery located in the Potrero Hill neighborhood in San Francisco. The exhibit we visited, titled “Void California”, showcased punk-inflected media from the late 1970s and 80s....

Inside Everlane’s #SFOpenOffice

Inside Everlane’s #SFOpenOffice

When Everlane, the online clothing retailer known for its timeless pieces and “radical transparency” philosophy, bared its San Francisco doors for an open office, we jumped at the chance to take a peek. This fashion brand is one of several companies who have gotten on...

4 Simple Ways to Build Your Brand’s Community

4 Simple Ways to Build Your Brand’s Community

[Originally posted on Business News Daily]   Social media channels like Facebook and Twitter have been a part of mainstream Internet use for the better part of a decade, but the ways in which brands use them have changed dramatically. Instead of using social...

SocioFabrica Takes Home Two W³ Awards for Web Design

SocioFabrica Takes Home Two W³ Awards for Web Design

We’re proud to announce that two of our recent website designs have been recognized by the W³ Awards, which honor creative excellence on the web. The Global Threat Intelligence Report web magazine we built for NTT, one of Japan’s largest telecoms, was presented with a...

3 Signs Your Website Needs A Responsive Redesign

3 Signs Your Website Needs A Responsive Redesign

You’ve probably heard the term “responsive” tossed around heavily lately. If you’re not sure what it means, responsive design is a method of coding and laying out a website that always delivers the best viewing and navigation experience: whether on desktops,...

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